It's Not About the Trees
A Very Simple Cause-Marketing Model
for Your Healthy Business Growth
American Express first came up with the idea back in 1983.
Each time a cardholder charged an item, the company donated a penny toward restoring the Statue of Liberty. The result was a few million dollars to refurbish the Lady, glowing press, consumer goodwill and increased sales for Amex.
Corporate foundations gave a record $4.2 billion in 2006, and 57 percent say they expect to give more in 2007.
(Key Facts on Corporate Foundations, The Foundation Center, New York, 2007)
Because today’s customers are more inclined to do business with companies who care. And when they have so much choice, you have to give them a good reason to buy from you.
Just look at these statistics:
- 83% will trust a company more if it is socially/environmentally responsible.
- 74% are more likely to pay attention to a company’s message when they see that the company has a deep commitment to a cause.
- 69% consider a company’s social/environmental commitment when deciding where to shop.
- 89% are likely or very likely to switch from one brand to another (price and quality being equal) if the second brand is associated with a good cause.
- 66% will consider a company’s social/environmental commitment when deciding whether to recommend its products and services.
(Source: The 2006 Cone Millennial Cause Study, commissed by Cone, Inc.)
“I’ve always thought the most successful and strongest companies had the greatest obligation to give back, and not just because it’s the right thing to do. It’s also good business.”
John Chambers, CEO Cisco
It’s very clear. If you’re not giving back... you’re giving in.
You Give. You Get.
Here at Plant a Tree USA™ we’ve come up with a very simple “You Give – You Get” Cause-Marketing Model for your healthy business growth.
It’s all about giving your customers top service and getting free advertising, PR and increased brand name recognition. Plus a host of other benefits for you and your customers (ask about them when you call.)
“... I want to store up riches in the wind and to leave blessings traveling upward to the stars. ... I want to leave nature richer for having known me."
Brooke Aster, Philanthropist, 1902-2007
Salutes Plant a Tree USA™
And if you’re an Ivy League company, you need an Ivy League cause.
Harvard University recently honored Plant a Tree USA™ by inviting us to speak there. We discussed ‘green business’ issues with reps from Harvard, Princeton and Rutgers, as well as government officials and company sales and marketing managers.
No, we are not telling you this to boast but to show you that environmentally-preferred products and ‘giving’ business practices are high on the national agenda.
And this is an easy, time-saving chance for you to get a piece of the pie!
All you need to do is send us an e-mail today.
For immediate assistance, call us at 1-877-A-Tree-4-U [we usually call back in less than 24 hours].
We’ll reveal more of the personal and professional benefits you get when you plug into Plant a Tree USA’s “You Give- You Get” Model and we’ll arrange a meeting to help you plant the seeds of growth in your business!
Your customers have more choice nowadays.
Give them a better reason to choose YOU!
An important difference between Plant a Tree USA™ and a charity are the tax deduction benefits for your company. When you donate to a 501-C-3 charity, up to a maximum of 10% is deductible from the company’s taxable income.
But when you partner with Plant a Tree USA™ you can claim all funds as marketing expenses with no maximum cap!
Click here to send us an email or call 1-877-A-Tree-4-U to increase your customer loyalty TODAY!